Ray Bradbury Revisited

June 10th, 2013   |   Comments Off

A year ago this month, I wrote a piece about the passing of author Ray Bradbury entitled Ray Bradbury and the Marketing Chronicles. While The Martian Chronicles is one of Bradbury’s more well-known works, the most famous by far is… Read more...

Soap, Margarine and Self-Esteem

April 22nd, 2013   |   Comments Off

Soap and margarine. This unlikely combination represents the beginnings of an extraordinary consumer goods success story. Having in common the requirement for palm oil as a key ingredient, British soap maker Lever Brothers and Dutch margarine company Margarine Unie combined their… Read more...

Content Drives Social Marketing

March 18th, 2013   |   Comments Off

I’ve written before about the importance of leveraging great content in marketing, then specifically in the context of branded content. Increasingly, content is gaining in importance in social marketing strategy and tactics. A recent Gartner social marketing survey ranked content creation… Read more...

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