June 17th, 2013 | Comments Off
Clients with offices or franchisees across the country ― or even just across town ― can make ordering FSIs, media advertising, even POS materials a challenge. Tracking and filling requests via email or telephone is difficult and prone to errors…. Read more...
June 10th, 2013 | Comments Off
A year ago this month, I wrote a piece about the passing of author Ray Bradbury entitled Ray Bradbury and the Marketing Chronicles. While The Martian Chronicles is one of Bradbury’s more well-known works, the most famous by far is… Read more...
April 22nd, 2013 | Comments Off
Soap and margarine. This unlikely combination represents the beginnings of an extraordinary consumer goods success story. Having in common the requirement for palm oil as a key ingredient, British soap maker Lever Brothers and Dutch margarine company Margarine Unie combined their… Read more...
